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March 13, 2008

Of sparking iPods and brain-dead record label moments

Filed under: Science/Technology

Posted by Jim Kerstetter

On a day when we learn an iPod apparently threw off sparks in Japan, generating nervous memories of exploding Dell laptops, let’s take time to report the obvious: The people who run the recording industry are very often not very bright.

Blender.com has published an entertaining list of the record industry’s 20 biggest, dumbest, and stunningly dense moments. Topping that list, not surprisingly, is the industry’s jihad against Napster. To refresh your memories: Shawn Fanning’s dandy innovation allowed people to share millions of songs over the Internet. But there was a problem: They weren’t paying for it, and the record industry sued the pants off Napster and eventually, many would argue, killed it in its original form.


These guys or the Tremeloes? You decide.

(Credit: Apple Corps.)

Two other tech-related fiascos, the ham-handed piracy suit brought against single mom Jammie Thomas (No. 5 on Blender’s list) and Sony BMG’s copy-protection rootkit scandal (logging in at No. 9), also made the list. It’s fair to say Blender believes the industry has had a tin ear when it comes to new technology. These are people, after all, who thought 8-tracks were a great idea.

But before we roundly mock the recording industry, about those iPods: A Reuters report out of Japan said one of Apple’s iPod Nanos emitted sparks while being recharged. Now as a frequent carrier of an iPod Nano, this certainly got my attention. Reuters says Apple is looking into what happened, and there’s no indication so far that this is any sort of widespread problem. But it’s Apple, so people will get worked up about this no matter how isolated it may turn out to be. My colleague Tom Krazit is looking into it, and will let you know if there’s more to this on his One More Thing blog. Reuben Lee of CNET Asia has also posted a short take on it on Crave.

Now about those brain-dead moments: That the Napster fracas tops the Blender list says everything about the state of the recording industry. This, according to Blender, was an even bigger gaffe than a Decca Record A&R exec’s failure to sign the Beatles in the early 1960s. Instead, he signed a slightly lesser known act, Brian Poole and the Tremeloes.

Who can forget Lars Ulrich, the drummer for the heavy metal band Metallica, waving a list of Napster users outside Napster’s Silicon Valley offices? As anyone who has seen the hilarious Metallica documentary Some Kind of Monster can attest, Lars and his hard-charging gang are savvy enough businessmen and good musicians if you’re into that sort of thing; they’re also a collection of petulant, absurdly wealthy, man-children. They are Spinal Tap in real life–bickering, leaning on a corporate psychologist-type, and taking themselves waaaaay too seriously as they struggle to produce another megahit album of terribly loud music.

The movie, unfortunately, only briefly touches on the Napster incident. But it makes it clear that it had a big enough impact on the band that they decided to keep their shrink around a little while longer to help them deal with the fallout.

We shouldn’t be shocked that Metallica maybe didn’t understand what Napster represented: A profound change in how people consume music. But we should be a little disappointed in the industry execs who should have been smarter and still don’t seem to be. As Blender correctly points out, the industry went the legal route, rather than recognizing this was a game-changing technology that they’d need to figure out how to work with. Now there are a gazillion Napsters, all exchanging music people used to pay for.

I won’t make apologies for people who engage in wholesale pirating of any sort of content. I also won’t make excuses for an industry that refuses to accept that their old business model is broken. All the lawsuits in the world won’t change that.

It’s easy to get on your high horse when it comes to the record labels, of course. But as I nervously eye my Nano recharging on my desk, sans sparks or other acts of spontaneous combustion, I can say one thing with absolute certainty: when suing the customers is your best answer to changing technology, you have problems.

 

Google to Unveil A New Ad Service For Web Publishers

Filed under: Science/Technology
By KEVIN J. DELANEY
March 13, 2008

Google Inc. plans to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.

The offering is an early sign of Google’s plans to broaden its ad offerings following the completion of its $3.1 billion DoubleClick Inc. acquisition this week.

The new Ad Manager service, which a limited number of Web sites are testing, will provide the ad serving free, where companies such as DoubleClick have traditionally charged Web publishers to serve up their ads. Even when they sell their own ads, publishers usually rely on such ad-serving companies to actually insert the ads in a Web page when a consumer pulls it up.

Google, Mountain View, Calif., is hoping that Ad Manager users will agree to carry some ads Google sells in ad spots on their Web sites they haven’t filled themselves. Google would take a commission on revenue from any ads it sells.

The move comes as the Internet giant looks to expand its online ad offerings beyond the small text ads that run alongside Web search results and other content, which today represent the bulk of Google’s revenue, and amid fears that a consumer slowdown could spill over into online ads.

Google says it won’t require Ad Manager users to carry the ads from Google’s AdSense system, and they can also choose to fill the spots with ads from other online ad networks in cases where they generate more money for the publisher. The Ad Manager service will handle formats including graphical display, video and text ads.

Google developed Ad Manager itself and says that it will serve Web publishers with small- to medium-size sales forces, while DoubleClick’s services are suited for higher-end ad-sales operations. Some industry executives have speculated that Google will eventually make DoubleClick’s ad-serving services free. A Google spokesman says the company has no immediate plans to make DoubleClick products free.

Write to Kevin J. Delaney at kevin.delaney@wsj.com

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